Seth Goldman

NWPR Books
12:16 am
Fri August 30, 2013

Honest Tea Founders Tell Their Story Of Not-Too-Sweet Success

Barry Nalebuff (left) and Seth Goldman cofounded Honest Tea in 1997. Goldman is the company's TeaEO. Nalebuff is a professor at Yale School of Management.
Crown Business

Originally published on Fri August 30, 2013 6:51 am

If you want to know what prompted Seth Goldman and Barry Nalebuff to cofound Honest Tea, here's the simple answer they give on their website: They were thirsty. Goldman had taken Nalebuff's class at the Yale School of Management, and they were both tired of the super sweet iced teas available in stores. So in the late 1990s, they started their own company based on the hunch that other people out there felt the same way.

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