political advertising

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This has been a record setting year in Oregon when it comes to election spending.

A measure that would require food manufacturers and retailers to label genetically engineered foods has eclipsed the previous mark for an Oregon initiative. And it's not the only big bucks ballot measure this year. So where is all that money going?

The vast majority goes to television advertising. 

Chris Lehman / Northwest News Network

State lawmakers often work in relative obscurity compared to their Beltway counterparts. But the men and women in Boise, Olympia and Salem frequently vote on bills that have an immediate and direct impact on the lives of everyday people. That's one reason why political parties in the Northwest are working hard this fall to win as many state house seats as possible.

Tom Seyer / Wikicommons

California billionaire and climate activist Tom Steyer plans to try to help Democrats win back the Washington state Senate. Olympia Correspondent Austin Jenkins received that confirmation yesterday.  

Photo Credit: Wikimedia Commons

Some of the results may not be known for weeks, but the most expensive election ever in Washington state wrapped up last night.

The latest TV ad from same-sex marriage opponents in Washington focuses on school children. It warns “schools could teach that boys could marry boys”. This ad mirrors those that ran in other states when gay marriage came up for a vote. And campaign strategists on both sides agree, it’s been a game changer. KUOW’s Liz Jones takes a closer at the ad’s claims and the track record of this particular strategy.

Photo Credit: Wikimedia Commons

Ballots go out in Washington and Oregon at the end of this week. Last minute money is pouring into the ballot fight over same-sex marriage in Washington. Those dollars are buying television ads on both sides of the issue. So what claims are the campaigns making?