Anita Elberse

NWPR Books
12:17 am
Thu October 24, 2013

'Blockbusters': Go Big Or Go Home, Says Harvard Professor

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Originally published on Thu October 24, 2013 8:54 am

Movies like The Dark Knight or the Harry Potter series are touted as blockbusters — big-budget spectacles sure to make box office bank.

And though wannabe blockbusters can — and do — flop, like the $120 million disappointment Speed Racer, big budget is still the way to go, according to Harvard Business School professor Anita Elberse.

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