Allen Salkin

NWPR Books
2:38 am
Sun October 13, 2013

(Cabbage) Heads Will Roll: How To Make A Food Network 'From Scratch'

According to journalist Allen Salkin, Emeril Lagasse initially opposed bringing Rachael Ray, pictured here in 2007, onto the Food Network – and, at first, Ray agreed with him. "You have this all wrong," she told executives, "I'm beer in a bottle; you guys are champagne."
Scott Gries Getty Images

Originally published on Sun October 13, 2013 5:47 am

Mario Batali, Guy Fieri and Rachael Ray are just a few of the stars the Food Network helped create. But what the network gave, it could also take away.

In From Scratch, author Allen Salkin takes an unsparing look at the network's progression from struggling cable startup to global powerhouse, and the people — Emeril Lagasse, Paula Deen — who rose and fell along the way.

Salkin tells NPR's Rachel Martin that while the network was intended for cooks, it wasn't run by them.

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NWPR Books
12:06 pm
Thu September 19, 2013

Exclusive First Read: 'From Scratch: Inside The Food Network'

Emeril Lagasse promo image
Jim Cooper AP

Back in 1993, the Food Network was the Little Network that Nobody Really Thought Could. Cable TV was still, if not in its infancy, then enduring a difficult toddlerhood — no one knew what cable audiences were interested in, and no one thought a scrappy startup dedicated to food would go anywhere. Twenty years later, the doubters have been proved wrong; the Food Network is a global powerhouse that's made the names and fortunes of stars like Emeril Lagasse, Paula Deen, Guy Fieri and Rachael Ray.

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