Washington’s health exchange has teamed up with concert organizer Live Nation to reach out to young adults. The state hopes to use live music events to promote health coverage.
Michael Marchand is spokesperson for the state’s health exchange. He says the goal is to get more young adults to sign up for insurance. One way to engage them is through their interests. The agency will have a strong presence at many events, including the Sasquatch Music Festival.
Marchard: “You have to go where they are, and we know music is very important to this particular audience. It is a place and a venue where you can ideally get your brand in front of a large number of them in one place.”
Early enrollment numbers show that one out of five people in Washington who bought health plans through the exchange is a young adult. Nationally, it’s one out of four. Marchand says it’s important to have a mix of young people in the insurance pool; it spreads the risk. And nearly half of the state’s uninsured population is made up of young adults.
Copyright 2014 KUOW