People of Northwest Public Radio
Clif Bar Moves to Idaho
Fri October 18, 2013
South Idaho Town Lands Deal For $160 Million Clif Bar Facility
Energy food maker Clif Bar plans to build a 160 million dollar baking facility in Twin Falls. The California based company says it will employ 250 people and begin production in late 2016.
City manager Travis Rothweiler says the impact of Clif Bar coming to town will be huge. He's excited about the new jobs and Rothweiler thinks Clif Bar will be an excellent corporate citizen. He says the company treats employees well and likes to be involved in communities where it operates. Twin Falls worked hard to woo the maker of bars and energy gels. Rothweiler says the city gave Clif Bar a 25 million dollar incentive package.
Rothweiler: “What we’ve pledged is that we’d provide the infrastructure.”
He says the city will get its money back through the company’s property taxes. The infrastructure improvements include a new water storage facility…
Rothweiler: “Enhancing and expanding roadways and moving some additional water lines and sewer lines. There’ll be multiple beneficiaries including our citizens.”
Most of the 25 million dollars comes from Twin Falls’ urban renewal agency with other money coming from city reserves and nearly two million dollars from the state. Rothweiler says the city learned a lot about promoting itself from courting yogurt maker Chobani which opened a plant there late last year. He says Twin Falls learned to sell itself on things like low utility and tax rates but also on less tangible benefits like commitment to sustainability, natural beauty and recreational opportunities. One of Clif Bar’s main competitors, Power Bar also has an Idaho presence with a facility in Boise.
Copyright 2013 Boise State Public Radio
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