People of Northwest Public Radio
Advertising For Facebook
Thu October 4, 2012
Oregon Ad Firm Lands Facebook Account
An Oregon-based advertising company really likes Facebook. The social media giant unveiled Thursday a first-ever advertising campaign that was created by Portland firm Wieden + Kennedy. The company will also serve as Facebook's chief advertising agency.
The partnership debuted with a 90 second video comparing Facebook to everyday objects in peoples' lives.
Voice on ad: "Chairs are for people. And that is why chairs are like Facebook. Doorbells. Airplanes. Bridges."
Wieden + Kennedy Creative Director Karl Lieberman tells Ad Age magazine that the firm worked with Facebook for months to craft the campaign.
Wieden + Kennedy is perhaps best known for developing the "Just Do It" slogan for Nike.
Copyright 2012 Northwest News Network
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