The Most Important Lesson as CEO: Jack Creighton and Jimmy Collins

It's 1900 a German immigrant, along with 15 partners bought 900,000 acres of timberland in Washington state. The company was Weyerhaeuser. Decades later, under president and CEO Jack Creighton, Weyerhaeuser found itself facing environmentalists, who wanted logging to stop, in order to protect the spotted owl. For StoryCorps Northwest, Jack Creighton shares a lesson learned from that experience with Jimmy Collins.