People of Northwest Public Radio
Sun June 3, 2012
How Reliable Are Surveys?
Originally published on Sun June 3, 2012 3:25 pm
The mother's milk of many political campaigns is the survey — a snapshot of how likely voters feel about particular subjects. But a recent study suggests that only 9 percent of people asked to take part in surveys actually do, calling into question any survey's findings. Slate reporter Will Oremus offers his insight.