It's All Politics
2:36 pm
Sat November 3, 2012

With Buses And Billboards, Small-Money Groups Try To Make A Mark

Originally published on Mon November 5, 2012 4:23 pm

As Election Day nears, it sometimes seems that the presidential campaign has boiled down to just three things: the candidates zooming from one battleground state to another, ominous ads pouring forth from the television and unions going door-to-door to drum up votes.

But there's another campaign under way, as well — relatively small-budget, often secretive groups working under the radar to influence voters. Call it the more entrepreneurial side of politics: a few people without much money compared to the big guys, but with something to say that they hope will catch voters' attention.

Billboards, Bus Tours And Big Goals

The American Principles SuperPAC launched in August with just six donors. Now, it's put up dozens of highway billboards in Florida that blame President Obama for high gasoline prices.

And a small-donor PAC, the 17-month-old Campaign to Defeat Barack Obama, is sending a bus across the battleground states, in what it's calling the "Rebuild America Tour."

That's not to be confused with the "Obama's Failing Agenda" bus tour, the multimillion-dollar, secretly funded project by Americans for Prosperity, a group backed by the billionaire Koch brothers and their allies.

Ryan Gill, vice president of the Campaign to Defeat Obama, says his group does what the D.C.-based superPACs can't manage — reach voters on a very local level.

"We do rallies where we reach the grassroots directly," Gill says. "Whereas the superPAC model that we hear a lot about these days is much more a few people doing large media buys."

Besides the bus tour, the Campaign to Defeat Obama is also asking donors to help get an ad on television.

"It's time to retire the beer summit, spring-break presidency," the ad says, over images of the president sipping from pint glasses. "It's time to put the adults back in charge of America."

His group's main mission, Gill says, is to mobilize the conservative base. "We're building the energy among the faithful," he says, "and getting people more involved and more active to go and turn out votes for Mitt Romney and Paul Ryan."

Not Just On The Right

There are dozens of small entrepreneurial efforts like these, primarily on the political right. Donors on the left, in contrast, tend to favor big, established institutions doing battle on social issues, like unions and environmental and women's groups.

But there are exceptions, like the social welfare group called Authors and Illustrators for Children. Its 400 members include the authors of The Phantom Tollbooth, The Giver and Ella Enchanted.

"Our targets are librarians, teachers, parents who read books to their children, people in the literary community," says author and poet April Halprin Wayland. "We're hoping that the reputation of our members will encourage them to think about, 'Hmm — if this person, who I respect and whose work I know, really feels like Obama's the best candidate, let me take a look.' "

The group's biggest media play — not that big at all — came in September, just before TV ad rates went up, airing a TV spot featuring a diverse group of children 35 times in small Florida television markets.

Marketing A Message ... And A Movie

If theirs is among the softest of soft sells for President Obama, Dreams From My Real Father may be one of the harshest attacks against him. It's a DVD alleging that the president is the child of an illicit affair and has spent his life pursuing the communist goals of his birth father.

"You have cracked the code surrounding Obama," says a voice-over in one of the film's trailers. It then cuts to Obama's voice, saying, "The American people will embrace the change," before returning to the voice-over: "... and the true Marxist mission he is on."

It's worth noting that the small clip of President Obama was pulled from a 2008 campaign speech, and it wasn't about Marxism. Ironically, he was talking about ending divisive politics. The trailer is available online, but beware that it contains adult content.

Joel Gilbert, the film's writer, director and producer, says 7 million copies of the DVD are being mailed to swing-state voters.

"I'm hoping everybody watches it, before Election Day, on Election Day, after Election Day," Gilbert says. But, he says, Dreams From My Real Father isn't intended to influence the election.

Instead, he argues, the DVD mailings are meant to make the movie a success.

"We're sending them state-by-state, for publicity, to make sure the media will cover it," Gilbert says. "And I'm sure that's why we're talking today."

Gilbert says that kind of exposure might lead to a television deal ... or even a book contract.

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

Transcript

GUY RAZ, HOST:

Now, over the course of this election, we've been hearing a lot about political superPACs. But below the radar, a number of smaller, often secretive groups have been working, as well, working to influence the outcome. Here's NPR's Peter Overby with more.

PETER OVERBY, BYLINE: This is the more entrepreneurial side of politics: a few people without much money compared to the big guys but with something to say that they hope will catch voters' attention. The American Principles SuperPAC launched in August with six donors. Now, it's put up dozens of highway billboards in Florida blaming President Obama for high gasoline prices. And a small-donor PAC, the 17-month-old Campaign to Defeat Barack Obama, is sending a bus across the battleground states. They call it the Rebuild America Tour, not to be confused with the Obama's Failing Agenda bus tour, a multimillion-dollar, secretly funded project by Americans For Prosperity, a group that enjoys the backing of the billionaire Koch brothers and their allies. At the Campaign to Defeat Obama, Vice President Ryan Gill says they do what the D.C.-based superPACs can't manage.

RYAN GILL: We do rallies where we reach the grassroots directly, whereas the superPAC model that we hear a lot about these days is much more, you know, a few people doing large media buys.

OVERBY: Besides the bus tour, the Campaign to Defeat Obama is also asking donors to help get this ad on TV

(SOUNDBITE OF POLITICAL AD)

UNIDENTIFIED MAN #1: It's time to retire the beer summit, spring break presidency. It's time to put the adults back in charge of America.

OVERBY: But Ryan says the main mission is to mobilize the conservative base.

GILL: We're building the energy among the faithful and getting people more involved and more active to go and turn out votes for Mitt Romney and Paul Ryan.

OVERBY: There are dozens and dozens of small entrepreneurial efforts like these, mostly on the right. Donors on the left tend to favor big, established groups: unions, environmental and women's groups, organizations doing battle and social issues. But there are exceptions. One of them is a social welfare group called Artists and Illustrators for Children. Its 400 members include the authors of "The Phantom Tollbooth," "The Giver" and "Ella Enchanted."

APRIL HALPRIN WAYLAND: Our target are librarians, teachers, parents who read books to their children, people in the literary community.

OVERBY: This is author and poet April Halprin Wayland.

WAYLAND: We're hoping that the reputation of our members will encourage them to think about, hmm, if this person, who I respect and whose work I know really feels like Obama's the best candidate, let me take a look.

OVERBY: Their biggest media play - not that big at all - came in September. Just before TV ad rates went up, the group aired a TV spot 35 times in small markets in Florida. If theirs is perhaps the softest of soft sells for President Obama, here's one of the harshest attacks against him: "Dreams From My Real Father." It's a DVD alleging that the president is the child of an illicit affair and has spent his life pursuing the communist goals of his birth father. This is from one of the movie trailers.

UNIDENTIFIED MAN #2: You have cracked the code surrounding Obama...

PRESIDENT BARACK OBAMA: The American people will embrace the change.

UNIDENTIFIED MAN #2: ...and the true Marxist mission he is on.

OVERBY: Let's note here that that little clip of President Obama was pulled from a 2008 campaign speech. It wasn't about Marxism. Ironically, he was talking about ending divisive politics. The writer, director and producer of the movie is Joel Gilbert. He says seven million copies are being mailed to swing-state voters.

JOEL GILBERT: I'm hoping everybody watches it before Election Day, on Election Day, after Election Day.

OVERBY: But he says "Dreams From My Real Father" isn't meant to influence the election. The DVD mailings are meant to make the movie a success.

GILBERT: We're sending them state by state for publicity so that it'll force the media to cover it. And that's, I'm sure, why we're talking today.

OVERBY: Gilbert says that might lead to a television deal and even a book contract. Peter Overby, NPR News, Washington. Transcript provided by NPR, Copyright NPR.