John Ryan

What do Nike, R-E-I, the Vancouver Olympics, and the Washington State government have in common? They've all promised to eliminate their impact on the climate by going 'carbon-neutral'. R-E-I aims to have zero output of greenhouse gases like carbon dioxide by the year 2020. But since REI set the zero-impact goal, its emissions have been heading rapidly in the opposite direction.

What do Nike, R-E-I, the Vancouver Olympics, and the Washington State government have in common? They've all promised to eliminate their impact on the climate by going 'carbon-neutral'. R-E-I aims to have zero output of greenhouse gases like carbon dioxide by the year 2020. But since REI set the zero-impact goal, its emissions have been heading rapidly in the opposite direction.

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