Barry Nalebuff http://nwpr.org en Honest Tea Founders Tell Their Story Of Not-Too-Sweet Success http://nwpr.org/post/honest-tea-founders-tell-their-story-not-too-sweet-success If you want to know what prompted Seth Goldman and Barry Nalebuff to cofound Honest Tea, here's the simple answer they give on their website: They were thirsty. Goldman had taken Nalebuff's class at the Yale School of Management, and they were both tired of the super sweet iced teas available in stores. So in the late 1990s, they started their own company based on the hunch that other people out there felt the same way.<p>"What we realized is that there was a whole group of people like Seth and myself who were being left out of the market," Barry Nalebuff tells NPR's David Greene. Fri, 30 Aug 2013 07:16:00 +0000 editor 33397 at http://nwpr.org Honest Tea Founders Tell Their Story Of Not-Too-Sweet Success