People of Northwest Public Radio
Benefits of Business Support
Northwest Public Radio reaches over 176,500 listeners each week.* Northwest Public Radio underwriters gain direct access to a receptive and responsive audience that is difficult to reach via any other marketing channel.
Northwest Public Radio delivers your message to discerning consumers that are community-minded, inquisitive, financially secure and well-educated-- consumers that are more likely to support you because you support Northwest Public Radio. When choosing where to spend money, our listeners see your support of their public radio station as the deciding factor.
95% of public radio listeners have taken some form of direct action as a result of hearing a sponsorship-- from attending a performance or cultural event…to visiting a website or stores…to purchasing a product or service. Sponsorship messages result in action!
The Northwest Public Radio Development Team can design an underwriting schedule and develop announcement copy that meets your financial, marketing and philanthropic goals. Your company’s underwriting plan can range from exclusive sponsorship of a specific program to a schedule that spans all segments of the day. Best of all, from across the state right down to your own backyard, Northwest Public Radio can focus your reach.
In an increasingly fragmented and cluttered media world, Northwest Public Radio’s audience continues to grow. We hope that your company will join us in partnership – in the commitment to provide excellence in programming.
To request information on underwriting opportunities, call or email one of our regional specialists who will be glad to assist you. Join the 200+ business leaders who have already chosen to support Northwest Public Radio and begin connecting your business to our listening audience, today!
“It is amazing how many comments we have had on our NPR announcements…it has become a popular marketing item for us and I believe it will continue for years to come…” -Mary T. Wright @ Jeffers, Danielson, Sonn & Aylward
Northwest Public Radio Representatives
*Source: Arbitron; Fall 2012