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Your
Message Will be Heard!
Public radio has fewer
and shorter breaks. This reduces
clutter and allows your message to reach your target audience.
Take
Advantage of The Halo Effect
“National
Public Radio is one of the few bright spots in the media.
It is a privilege to help support it and, by association, be reflected
in the quality programming it presents.
NWPR listeners represent the community-minded people we'd like to know about
us.” --
Ken Schellberg, Accountant, Bruton & Schellberg Inc. P.S.,
Bellingham, WA
Research conducted by
Edison Media Research found that public radio listeners
respond favorably to sponsorship announcementson
public radio. For example, 88% of
public radio listeners have a
positive opinion of companies that sponsor programming on
public radio. 62% of those
listeners believe such companies have more credibility.
As a result, 80% of the public radio audience would
prefer to do business with companies that sponsor public radio programming
Your association with
public radio will help build your image.
This is something that’s come to be known as
The Halo Effect. Our
clients often tell us that customers thank them for sponsoring programming on
Northwest Public Radio.
Need
More Information?
The
Northwest Public Radio Business Support team can help you design a schedule of
on-air marketing announcements that meets your financial, marketing, and
philanthropic goals. For more
information, call (800) 842-8991 and ask for information on becoming a
Northwest Public Radio Business Supporter.
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